Most small business owners can’t afford to hemorrhage their marketing budget on a strategy that isn’t working. They need a strategy that will help them maximize their ROI and reach their goals.

One of the most powerful marketing tools in a small business’s arsenal is video marketing.

Did you know?

• Video marketers get up to 66% more qualified leads per year (OptinMonster)
• One-third of all online activity is spent watching videos (WordStream)
• Users spend 88% more time browsing on websites that have videos (Social Media Week)
• Video posts on social media get 48% more views (The Marketing Helpline)
• 80% of users can recall a video ad they viewed in the past 30 days (Small Business Trends)

Local demolition contractor drives success with video marketing

With the help of their marketing team, one Florida-based demolition contractor saw just how impactful video marketing can be.

Over the past six months, they’ve seen almost a million impressions, thousands of clicks and hundreds of conversions.

Video is a common theme throughout all of their marketing efforts, including content marketing, digital ads and social media marketing.

How did they do it?

This demolition contractor’s video marketing strategy started on the homepage of their website, helping to drive traffic and conversions.

They created a YouTube channel and optimized it for video search by adding a keyword-rich description, branded images and links to their website and social profiles.

They added videos to their channel on a regular basis.

Take note of how they optimized their YouTube video with a description and hashtags.

They also used videos in their ads to drive results.

Last but not least, they made video a key part of their social media management strategy by posting videos on Facebook and Instagram.

Conclusion

Video marketing is a powerful tool that every small business should be taking advantage of. Best of all, it’s a tool that can be used to enhance all of your marketing efforts, from SEO and digital advertising to social media marketing.

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Account M28732
Screenshots taken on 10/25/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.