Case Study: Gym Drives Leads With Content Marketing

Case Study: Gym Drives Leads With Content Marketing

When someone is looking to get fit or reach a fitness goal, most of the time, the first thing they do is search for “gyms near me” on Google.

By ranking for relevant keywords, local businesses get themselves in front of people actively searching for what they have to offer.

Ranking for golden keywords like these takes SEO (search engine optimization) and content marketing — and it doesn’t happen overnight.

It can take weeks, months or even longer (depending on the keywords) to rank for keywords that drive results. But once you do, it’s a powerful way to drive low-cost, high-quality leads to your business.

Local gym drives organic success with SEO and content marketing

One local gym based out of Houston saw how big of an impact SEO and content marketing can have.

In just three months, they drove tens of thousands of impressions, thousands of clicks and hundreds of conversions — led by a robust, multi-channel organic strategy.

Compared to the previous three-month period, they saw a 26% increase in organic impressions, a 38% increase in conversions and a 45% increase in total ranking keywords.

How did they do it?

First, they increased their organic visibility by optimizing their website for keywords people in their area were actively searching for, like “gyms in Houston.”

They increased their average rankings for golden keywords by creating content for their website in the form of blogs and pages.

They strengthened their local presence and improved their visibility on Google Maps by optimizing their Google My Business page.

They increased their rankings for “near-me” keywords and local searches by generating reviews on Google.

Last but not least, they got in front of leads and built a solid social presence by staying active on Facebook and Instagram and consistently posting helpful, relevant information.

Conclusion

SEO and content marketing may not lead to overnight success, but with a little time and consistency, it can eventually become the number one driver of success for a small business.