The goal of brand marketing is to ensure that when your potential customers are searching for the product and/or services you offer, they think of your brand first. When people are looking for your brand specifically, it gives you more sales, more quality customers and less competition. Brand awareness lets you bypass your competitors to make more sales, all while building a dedicated customer base. 

See 10 tips you can use to strengthen your brand marketing efforts. 

#1. Create great brand content

High-quality brand content isn’t just important to have on your website. It’s something that you can use across your marketing efforts, such as your email and social media campaigns. The more high-quality content you can create and promote, the more likely you’ll stay top-of-mind for potential customers. 

Perhaps one of the most important brand content assets to have is an engaging 30-second TV commercial that communicates your brand’s value proposition, and what makes you the best choice compared to your competition. 

#2 Run your 30-second commercial on digital TV (OTT)

These days, nearly everyone has cut the cable. People are watching TV on all types of streaming devices, and digital TV (OTT) ads are the best way to reach these viewers. Digital TV ads aren’t just an efficient way of reaching your audience — the immersive nature of video advertising is a great way to communicate what makes your business unique. 

#3 Target your most convertable audience with your commercial 

Think about your audience. The most convertable people are those who live in your town. As your radius gets bigger, you’re facing more competition and advertising to people who are not as familiar with your business. The farther you stray from your most convertible audience, the less effective your ads will be. 

Start your advertising with a tight radius (like your zip code), to reach people that resonate with your business the most. As your brand awareness and business grow, you can start increasing your targeted area, but stick close to home to start. 

#4 Tell a compelling story

Tell a story that will differentiate your brand from other national and local brands alike. Don’t be cheesy, and let people get to really know your story. People want to buy and support local, so make sure your video communicates who you are and how you bring value to your local community. 

#5 Run brand search ads 

Running brand search ads while your TV commercial is running is a must-do. After people see your ad, they’ll likely go to their search engine of choice (the most popular is Google) and search for your name. Running an ad can ensure that your website will show up for those searches, and can help you capture the traffic from your ad and funnel them to the area of the website that is best for conversions. 

#6 Run retargeting ads 

Of course, not every website visitor you gain from your ad will result in a lead right away. Running retargeting ads at the same time will allow you to stay top of mind by re-engaging website visitors as they browse the web. That way, when they’re ready to convert, they’ll think of your brand first. 

#7 Keep your TV commercial running 

You can’t run your TV commercial once and expect results. True brand awareness is developed from running your ad over and over until your message is engrained in the viewer’s brain. Think about all the commercials you’ve heard over the years – which ones do you remember? Likely, it’s the commercials you’ve seen time and time again. 

#8 Watch your brand search volume increase

Track your brand searches in Analytics, or in Marketing 360® Intelligence, to see how your brand searches are increasing. As you increase month-over-month brand searches, you should see a coinciding increase in sales. 

#9. What you should invest

Investing at least $1,000 a month will generally get you at least 20,000 views or your 30-second commercial in a non-skippable format. Stats show that about 1% of commercial viewers will visit a website, so with a $1,000 investment, you should get around 200 high-quality website visitors for $5 per visit.

#10 Watch recent videos we’ve created

Learn more about how OTT ads can build brand awareness by checking out our other recent videos. 5 reasons why digital TV works so well, and how to write a 30-second commercial video script. 

Let Marketing 360 grow your brand awareness with OTT ads

Marketing 360® can create, track and run your advertising for your 30-second video, and you can see results in the platform to measure how it’s bringing your business more leads. Learn more by contacting us today.