Keep sentences short, with one main point focused on the subject.

Online readers scan for interesting content.  They don’t want to plow through a lot of words or have to assemble the meaning of long sentences.

Keep sentences short and simple on your business website.  You’ll engage readers and better convey your message.

Keep sentence short and about one main point.

Avoid long compound sentences with online writing.  Instead, create two sentences.

Before:

More than 30 people got sick after eating undercooked chicken at the local diner, while the mayor promised an overhaul of restaurant safety inspections.

After:

More than 30 people got sick after eating undercooked chicken at the local diner. The mayor promised an overhaul of restaurant safety inspections.

Front-load important information.

Put the most important idea at the beginning of sentences, where scanning readers are more likely to see it (Similarly, put the most important sentences at the beginning of paragraphs).

Before:

Riding his light-weight new racing bike, Scott completed the course in record time.

After:

Scott completed the course in record time riding his light-weight new racing bike.

Favor the subject-verb-object construction to front-load your sentences.

Use active verbs.

Strong, active verbs have more impact an shorten sentence length.

Before:

The delicious pasta was cooked by Jane.

After:

Jane cooked the delicious pasta.

This also helps tighten sentences by keeping the subject and verb close:

Before:

The delicious pasta, with a unique blend of herbs, was cooked by Jane.

After:

Jane cooked the delicious pasta with a unique blend of herbs.

Use the imperative verb form.

On a business lead-generation website, you want to tell visitors what to do.  You lace content with calls-to-action.

This is achieved by using the imperative verb form.

Before:

You can save a lot of money if you choose to use our service.

After:

Use our services and save money.

Avoid you can or you might constructions that weaken sentences.

Be direct.  You’ll communicate your message more effectively.  And the message will be stronger.