Video has become the new way that consumers experience social media, especially with the rise of video-only platforms, such as TikTok. Other platforms, such as Instagram and Twitter (to name a few), are offering features tailored to video content.

Overall, if you’re doing anything on social media, it should be video, and here’s why.

Engage your audience

An easy way to enhance your engagement is to include more video in your strategy. Videos, compared to text and image-only posts, see more engagement across every platform.

Not only does your audience take the time to view all or part of your video, but this is also the kind of content that social media users want to share. Saves, shares and purchases are all more likely with videos compared to standard content.

Another advantage of video is that more people can see it. Video content can be repurposed and shared across multiple platforms. For example, a product demo that is posted to TikTok can be uploaded to Instagram and Pinterest and be seen by even more of your followers.

With 55% of people stating that they watch videos every day on social media, video content is the way to go.

Your audience wants more video

Engagements are good for your brand, but you’re not the only one who wants more video. The truth is that video is what social media users prefer.

Videos create a feeling of personal connection and evoke an emotion in the viewer. Social media users can relate more, especially when there is another person in the videos.

Not only that, videos are processed much faster than text posts, which means viewers will have a greater understanding of your brand within 15 seconds than they would from reading a text post for 30 seconds.

Connect with a younger audience

Lastly, if Gen Z is an important demographic for your business, video content is essential. 50% of Gen Z says that they consume videos every day, and they’re not looking to change that anytime soon.

As Generation Z ages and their buying power increases, video must become a staple of your social media strategy.

Bottom line: in the next year, over 80% of consumer internet traffic will be in the form of video. If you’re not including video in your social media marketing strategy, you’re missing out.

Start utilizing the power of video in your social media marketing strategy!

Written by Elizabeth Dutton, Social Media Manager

Elizabeth has been on Madwire®’s social media management team since September 2020 and greatly enjoys sharing her expertise for all things social media and digital marketing. During her free time, she loves to craft, cook new foods and spend time with her family and friends!