Running social media for your business can be challenging, and it’s hard to keep up with all the dates, events, ideas, etc., that might come up! The biggest way that you can make social media easier on yourself, and more successful for your business, is to plan ahead!

What you should be planning for

We know how busy your business keeps you. Don’t wait until the day before your new product launches to start posting about it online!

The tool we recommend is Google Sheets! It’s free, accessible and has everything you need to effectively plan your social media without any complexities.

You should be planning ahead for all your posts, but to start, try planning for any major holidays, company events, announcements or any new developments in your business.

Lay out all those things in order of importance, while also adding dates to each of them! You now have a clear place where important information is stored, and you can start planning.

How you can start planning

This part is almost entirely up to you. How you decide to organize, sort or lay out your content is entirely up to you! With that said, sometimes inspiration can help, so reference the illustration below!

We recommend that you lay it out clearly so anyone reading it could contribute, or at least understand what they’re looking at! If Google Sheets is foreign to you, the internet is full of resources that can teach you the basics!

How to stick with it

Planning your posts may seem all fine and dandy, but the most important thing is sticking with it! The last thing you want is your community enjoying and appreciating your consistent, valuable content, just for it to disappear.

Set aside an hour or two, one day a week, and just update your schedule, write a few posts and make sure you’re posting what you planned to post!

Remember to mix it up, try new things, and make unique content!

Guest post by Nathan Hawthorne, Social Media Manager

Nathan has been with Madwire since March 2021. Specializing in social media management, Nathan loves that he can express his creativity, while also helping others! During his free time, he enjoys art of all mediums and mini golf!