Quality content matters when it comes to attracting new residents to your assisted living center. Both assisted living residents and their families want to be confident in the living center they choose, and will likely do extensive research to find the living center that works best for their unique needs. 

Strategic content marketing can help you attract new residents, show potential residents what they can expect at your living facility and foster trust among your target audience. 

Here are three types of marketing content that can help you attract new residents: 

#1: Website Content

First thing’s first, your website should have well-written content that describes what makes your living center unique. For example, staff bios, room descriptions and activity calendars can show potential residents the quality of your care and staff.  

In your website content, be sure to naturally include your most important keywords to improve your overall SEO. To further your SEO efforts, you can also create a blog where you regularly post articles relevant to your industry. Finding topics your potential residents care about and writing blogs on those topics can improve your online presence and attract new visitors to your website. 

#2: Reviews and testimonials

As mentioned above, residents and their families don’t take the decision to move to an assisted living center lightly, and they want to be confident in the living center they choose. 

Reviews and testimonials from past residents and their families are one of the most persuasive forms of marketing content available. They provide powerful social proof, something you can’t have through website content alone. Social proof is important because, in general, people trust businesses that other people have had a good experience with. To illustrate, say you’re walking down a busy street in a new city that you’re visiting, and you’re feeling a bit hungry. Do you pop into a bustling cafe full of happy-looking customers? Or do you visit the empty cafe right next door? People are likely to choose the first option because they see others are happy with it. 

Reviews and testimonials take this in-person example of social proofing online, and can help improve the trustworthiness of your assisted living facility. 

Plus, online reviews and testimonials don’t just have to live on review platforms. You can repurpose them into website content, videos and social media posts, turning a single review into powerful content for your other marketing efforts. 

#3: Videos and images

The age-old saying “a picture is worth a thousand words” holds true when it comes to online marketing. While text-based content is important, images and videos are critical to create an eye-catching website. 

Images of your living facility, including photos of common spaces, private rooms and outdoor facilities, can help potential residents picture themselves in your care, and can show off the spaces that makes your living center unique. 

Improve your assisted living center marketing with Marketing 360®

Marketing 360 has the tools and talent you need to grow your assisted living facility. From our easy-to-use website builder to our team of content experts, we can help you create an online presence that attracts more residents. learn more about our plans and pricing today.