Want to grow your tree service business and get more leads? Look no further than your online reviews. Positive online reviews don’t just make you look good — they play an important role in local SEO and can drive much-needed business improvements. Learn why reviews matter and see how you can get more leads using a smart reputation management strategy. 

Reviews improve local SEO

As a tree service business, your local presence is one of the most important things to develop. You can work on your local presence by sponsoring community teams, running radio ads or staying active in your community in other ways, but when it comes to your local presence online, reviews matter. 

Try running a search for “tree service” on Google. One of the first sections you’ll see on the search results page is the Maps section. Here’s what it looks like for me: 

As you’ll see, the top three companies listed have something in common: their reviews. Reviews are an important factor Google uses to determine what companies to show in local search results. Companies with more positive reviews and a higher star rating have a huge advantage in local search. That’s why it’s important to grow your online reviews on Google using reputation management software, like Marketing 360® Reputation. Reputation lets you set up automated review request emails and text messages so you can grow your online reviews without having to manually send out requests. 

Reviews signal trust

Would you trust a company with a poor star rating and lots of negative reviews? In one study, 92 percent of people said that negative reviews made them less likely to patronize a local business. 

When making a purchasing decision, people are more likely to choose companies and products that others have been happy with. This phenomenon is referred to as social proof. 

When you have positive online reviews for your business, potential clients will see you as trustworthy, and they’re more likely to choose you for their tree services. 

You can also use the social proof power of reviews on your tree service website. With the Top Rated Local® badge, you can showcase your reviews and let website visitors see your overall star rating. 

Reviews can drive business improvements

Every business has the opportunity to be better. By monitoring your online reviews, you can gain valuable insights on what your business does right, and what may need improvement. When you take the time to read your online reviews and better your business, it shows. Improving your customers’ experience with your business can help you strengthen customer relationships and increase the likelihood that they’ll refer you to their family and friends. 

Grow your online reviews with Marketing 360®

It’s no secret that having online reviews is important for local tree service businesses. A reputation management tool, like Marketing 360® Reputation, can help you grow your number of online reviews through automated review requests, and lets you see all your online reviews in one place so it’s easy to monitor, read and respond to reviews across different reviews platforms. Learn more about our plans and pricing today.