Digital advertising has changed a lot over the years, from search ads on Google and retargeting ads on Facebook to digital billboards and radio ads. The latest digital advertising channel you can start taking advantage of advertising on is digital TV.

Digital TV ads stream across multiple devices, like Amazon Firestick, Roku and Sling, plus gaming consoles like Xbox and Playstation, and computers, smartphones and tablets, making it a powerful way for small businesses to reach a wider audience.

Here are a few reasons to take advantage of digital TV advertising for your business.

Why your small business should advertise with digital TV

#1. Take advantage of advanced targeting

With traditional TV advertising, the ads you put out could be seen by anyone watching, whether they are likely to listen to your message, or have any interest in what you have to offer. It was outbound marketing, which means it casted a wide net with the hopes of randomly catching the right audience.

Digital TV advertising, on the other hand, offers better results because it allows you to target just the right audience. You can target people based on their zip code or the neighborhood they live in, their interests and more. You can even target people who have previously visited your website.

#2. Digital TV ads aren’t skippable

Part of what makes advertising difficult these days is that your audience can often scroll past, click out of or skip your ad on many channels. Think about how many ads you’ve scrolled past on Instagram or Facebook, or how many you’ve skipped before watching YouTube videos.

Digital TV ads are unique in that they can’t be skipped. This means that more people will hear and see your message in full. That gives you more of a chance to make an impact and build a lasting connection with your audience.

#3. Make an impact with high-quality ads

Part of the reason digital TV ads are so impactful is because they are higher quality than other types of digital ads. The higher quality the ad, the better your audience will connect with your message, and the more memorable your ad will be.

For example, think about text ads on Google. While text ads are great, they can also be boring. Banner ads are just static, and video ads on social media will often be muted or scrolled right past. Digital TV ads, on the other hand, provide a richer audio-visual experience, and at 30 seconds, they give you more time to get your message across.

#4. Build trust and awareness

People who see your ad while they’re catching up on the latest episode of their favorite show or streaming a movie for family fun night will recognize and trust your brand more readily than if they saw your ad elsewhere.

Furthermore, your digital TV ads will help to elevate your other digital marketing efforts. After seeing your digital TV ad, your audience will be more willing to trust your brand when they see you on social media or get an email from you.

#5. Digital TV advertising is affordable

Most small businesses don’t have an endless advertising budget, which means that they need to be smart about where they put their ad dollars. Yet another reason why digital TV is such an effective advertising channel for small businesses is because it gets you a lot of bang for your buck.

For example, Google ads can cost anywhere from $10 to $100 per click — and that’s just a click. Just because someone clicked on your ad, it doesn’t mean that they converted. That means that, in order to get 1,000 clicks on Google, it would cost you $10,000.

But, with digital TV, getting 1,000 views would cost more like $100. And, every one of those 1,000 views watched and heard your entire message.

Make your digital TV ad count

There are so many reasons to advertise with digital TV, but getting the kind of results you want largely depends on the quality of your ad. A cheesy commercial, for example, isn’t likely to get you very far.

With a digital TV ad, you have 30 seconds to tell your story — to explain who you are and what you do — in a way that will make a lasting, memorable connection with your audience. If you want your ad to count, you need to make sure that it’s up to par.

Whether you’re looking for coaching on how to create great digital TV ads on your own or you’re looking for professional ad production, Marketing 360® is here to help. See our plans and pricing.