Many small businesses understand that content marketing and SEO (search engine optimization) are important. Organic visibility and traffic lead to free clicks and high-quality leads that can set a small business up for long-term success.

However, many small businesses don’t understand that content marketing is a marathon and not a sprint, and end up giving up when they don’t see immediate results.

But, when you stick with consistent content marketing and give it time to work for you, it can really pay off.

Professional licensing company wins with content marketing

One Texas-based professional licensing company, with the help of their Content Marketing Specialist, saw first-hand how big of an impact an effective content marketing strategy can have.

Over a three-month period, they saw hundreds of thousands of impressions, thousands of clicks and hundreds of conversions — almost all of which came from organic search.

Compared to the previous three-month period, they saw a 6% increase in impressions, a 36% increase in clicks and engagements, and an almost 29% increase in conversions.

How did they do it?

The first thing they did to drive organic traffic to their website was to optimize their site for relevant keywords, like “Texas real estate license” and “Texas real estate school.”

Second, they added content to their website on a regular basis in the form of new pages and blogs, which went beyond just text to include infographics and videos.

Third, they expanded their content marketing strategy beyond their website by posting regularly on key social media platforms, like Facebook.

Last but certainly not least, they converted organic leads into students by getting reviews and embedding the Top Rated Local® widget on their website.

Conclusion

Even with the best content marketing strategy, success won’t happen overnight. But, with a little consistency and patience, you can boost your organic traffic and drive high-quality leads to your website.

Build, manage and grow your small business with Marketing 360®

Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

See our plans and pricing.

Account M23863
Screenshots taken on 7/29/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.