Do you have storage units sitting empty? Or are you looking to grow your self-storage options, but want to make sure there’s enough demand? Ads can help you lease out more self-storage units and increase your brand awareness in the areas you serve. Learn more about how ads can help you grow your self-storage business. 

1.) Increase your online presence during busy seasons

Self-storage businesses have peak busy seasons, such as college dorm move-out weekend or after the winter holidays when people pack away their decorations until the following year. When people are searching for your services more often, your self-storage business must have a strong online presence. 

Online ads can help you take advantage of your busy season and increase your brand visibility when people are looking for your services the most. For example, a seasonal college move-out Google Ads campaign can make sure your website is visible when students are looking for storage solutions online. Or, a holiday campaign can improve your top-of-mind awareness during the end of the holiday season. Properly timed ad campaigns that take advantage of these busy times are a smart way to improve your online presence during peak demand. 

2.) Grow your brand awareness

People don’t need self-storage until they really need it. When their basement storage space gets filled up, or when they downsize to a smaller living space, you want your business to be the first storage company that comes to mind. 

To do this, you’ll need to work on growing your brand awareness. Display ads can help you stay top of mind and improve your brand presence in your community. 

For example, you can use Google Display ads to create ads on places, like news sites, Gmail, videos and more. While these ads show to people who aren’t currently searching for your services, they can increase brand recognition, so that when they do need self-storage, they think of you first.

3.) Increase website traffic

When you want to increase your website traffic and get more leads, fast, paid ads are the way to go. You decide what ads to run, what audiences to target and how much budget to spend. You can easily adjust your budget or pause ads based on your current openings.

For example, you can create a Google Ads campaign that shows ads to people who are searching in Google for terms, like “storage unit near me,” “self-storage near me” or “self-storage companies in (insert your city).” A paid ad can get your business to the top of search results and bring people interested in your services straight to your website. 

4.) Capture your audience’s attention

Digital TV ads, like the ones you see on Hulu, Apple TV and other streaming entertainment services, let you reach your target audience in a non-skippable way. Digital ads demand attention and can drive measurable leads to your website. 

Similar to display ads, these ads improve your brand presence so that when someone needs self-storage, your business comes to mind. 

About Marketing 360®

Marketing 360® has the tools and talent you need to grow your self-storage business with online ads. Our easy-to-use Ads app lets you manage and run your ad campaigns across many popular channels and compare your results in one place. Plus, our experienced ad experts are standing by to help you create the online presence you deserve through strategic paid ad campaigns. Learn more about our plans and pricing today.