Ready to accept more patients to your therapy practice, but don’t know where to start? 

Finding new clients can be tricky for therapy practices. However, with a strong marketing strategy, you can improve your local presence and find new patients in need of your services. See three therapist marketing ideas you can use to grow your therapy practice and help people in your community.

1.) Create a stunning therapy practice website

Before you put time and effort into new marketing tactics, make sure your website is ready to convert new leads. Your website needs to provide a great user experience, while at the same time highlighting important information about your practice. 

To improve your website’s user experience, make sure it is: 

• Mobile-friendly:  As of the first quarter of 2021, it was found that mobile devices accounted for 59 percent of organic search engine visits. Make sure your website caters to those using mobile devices by using a responsive design that behaves the same across all screen sizes. In addition, make sure your mobile website’s text and buttons are easy to read and click. 
• Secure: In 2021, there’s no excuse for not having a secure website. Securing your website with HTTPS promotes a safer browsing experience and gives website visitors peace of mind.  
• Easy to navigate: Lastly, your website should be easy to navigate so that people can find the information they’re looking for, fast. A clear navigation structure and smart internal linking can make navigating your website easy and improve your overall user experience. 

That said, having a solid user experience is just the first step in creating a conversion-friendly website. You’ll also need great content that shows your authority, fosters trust and encourages people to contact your business. 

Your website content should include: 

• Detailed service pages: Spend time creating service pages that provide all the necessary details about the types of counseling you offer at your practice. This will help fine-tune the leads you receive from your website, while providing important information to those interested in the services you offer. 
• Past client testimonials: People want to see a credible therapist that has experience, knowledge and proven past results. Testimonials from past or current patients can show potential new patients that you know your stuff, and provide important social proof that many look for when searching for a therapist. 
• Multiple contact methods: Make it easy for potential patients to contact your practice by offering multiple ways for them to get in touch. For example, a web form, email, phone number and online chat feature provide different forms of communication, so people can choose what option they’re most comfortable with. 
• Degrees and associations: Last but not least, make sure you prominently list your accreditations and degrees on your website. You can place these in your bio, in the footer of your website and on your services pages. These are important trust signals that you should display to improve your online authority.

2.) Own your local presence

Distance is an important factor for someone who’s looking for a therapist, especially if they’re planning on frequent in-office visits. As such, they’ll likely search for things like, “therapist near me” or “therapist in (their city).” If you want to show up for these local searches, you must have a solid local presence. 

Improving your local presence can help make sure that your practice has accurate, up-to-date information anywhere someone is searching for a therapist online. For example, Google, Facebook, Yelp and ZocDoc are all places where someone may be looking for a local therapist. Claiming and optimizing your profiles on these platforms can help improve your visibility, and make sure that if people want to contact you through these platforms, they have the correct contact information. 

Take the time to optimize your Google My Business, and take advantage of Google My Business posts to increase your visibility and engagement on local searches. 

3.) Expand your reach with ads

Another way to reach new patients is through thoughtful paid ad campaigns. 

There are many different types of paid ad campaigns you can set up, including Google ads, Facebook ads, digital radio and TV ads and more. A multi-channel marketing strategy can improve your results and build your brand awareness in your local area. 

For example, you can create a Google search campaign that targets people in your area who are searching on Google for terms, like “therapist near me,” “best therapy practice (insert your city)” and “therapist for anxiety.” A paid Google ad for these types of terms can get your website in front of people seeking a therapist, fast. 

Digital TV ads are another way to build your practice’s local presence and brand awareness. While these types of ads aren’t shown to people specifically searching for a therapist, they improve your brand recognition. So, if someone is seeking a therapist in the future, your name comes to mind. 

Grow your therapy practice with Marketing 360®

Marketing 360® has all the tools and talent you need to bring more patients to your therapy practice. From our email scheduling tools and website builder, to our expert content creators and paid ad experts, we’ve helped hundreds of small businesses grow. Learn more about our plans and pricing today.