Think about the brands and businesses that you like to follow on social media. Why do you follow them? What types of content do they post? 

Chances are, there are businesses that you enjoy following, and some you don’t. Businesses that post valuable, relevant content, and who engage with their social followers, will outperform businesses that don’t. 

That’s why it’s important to choose a social media manager that knows their stuff. 

If you’re considering hiring a social media manager, be sure to look for these 5 things to ensure they’re the best of the best. 

1.) Experience

First thing’s first, ask how long they’ve been working as a social media manager. Ask questions such as: 

• How long have you been working in social media? 
• What is your expertise in my industry?
• What social platforms are you proficient in? 

These questions will help you determine if the social media manager you’re interviewing is up to your standards. 

2.) Curiosity

When it comes to social media, change is the name of the game. From emerging social trends, new social platforms and platform updates, social media managers need to stay on their feet and stay curious about the industry.

Not only that, but the social media manager you’re considering may not have expertise in your industry. If so, they’ll need to put in the time and effort to research your industry, competitors and business before they’re able to create a social media marketing strategy. 

3.) Proven results

What’s the main reason you’re seeking a social media manager? Are you looking for better social engagement, more leads or reputation management? Think about the results you’re expecting, and ask your prospective social media manager to provide real-life examples of how they’ve driven results for their past clients. 

4.) Professionalism

With social media comes situations where professionalism is key. Whether it’s responding to a negative comment on one of your posts, dealing with bad press or managing tight deadlines, professionalism is key. 

5.) Quick response time

Last but not least, you’ll want your social media manager to be able to work with you in a timely manner. Whether it’s a quick change in strategy, or making sure social comments are addressed promptly, your social media manager shouldn’t leave you hanging for days on end. 

About Marketing 360® social media management

Our social media managers have the experience and know-how to manage your social media presence and create a social strategy that helps you grow your business. Learn more about our plans and pricing today.