Are you struggling to keep up with your small business’s social media management? See 5 social media management tips you can use to better manage and market your business on social platforms. 

1.) Use a batch photography strategy

On image-heavy platforms like Instagram, the quality of your photos matters. While nowadays it’s easy to capture quality images with your iPhone, a batch photography strategy is a great way to gather fantastic images that you can use over time. In this strategy, you hire a professional photographer for a one-day photo shoot and gather enough images to last you 6 months of social content. This strategy is particularly useful for busy business owners who don’t have time to capture images every day. 

2.) Track your performance

Part of creating a social strategy that works is determining what social posts see engagement, and which ones flop. Tracking your clicks, comments and social engagement is a great way to determine what types of content you should be using. 

3.) Craft compelling captions

While images are the main focus, your captions matter too. As a general rule, keep captions short and sweet, and try to include a strong call to action when relevant. You can also encourage conversation and interaction by posing a question to your followers, telling a story or sharing something of value. Most importantly, remember to be yourself and let your brand’s voice show. Social media posts that are generic or bland won’t be as effective as those that are crafted thoughtfully. 

4.) Show the inner workings of your business

Don’t only focus on promotional content within your social media strategy. Show the human side of your business through behind-the-scenes social posts that highlight what makes your business unique. Whether it’s a monthly employee feature, a video that shows you making your restaurant’s most popular dish or a video that shows how your gym’s fitness instructors prepare for teaching a class, show off what makes your local business different. 

5.) Use a tool like Marketing 360® Social

Marketing 360 Social gives business owners and marketing teams the tools they need to make social media management easier. From scheduling tools and performance tracking to creative tools, Social lets you take your social media management into your own hands. 

Learn how Marketing 360® can help your social media management

From our intuitive Social app to our expert Social Media Managers, we can help you craft engaging content and manage your overall social media presence. See our plans and pricing today.