Does your business need help managing your social media? See 3 signs your business could benefit from social media management services. 

1.) You don’t have social profiles

The first and most obvious sign that you need social media management services is if you don’t have any social profiles for your business. Whether you’ve been too busy to get them set up, don’t know where to start or don’t have time to manage a social profile, a social media management company can help. 

You may be thinking to yourself, “why do I need social media in the first place?” Well, there are many reasons why social media management is worth the investment including these three benefits: 

Social media helps you retain customers: It costs five times as much to attract a new customer than to keep an existing one. So, if you want to grow your business, customer retention is key. Staying active on your social media profiles can help you stay top of mind for your existing customers, and encourage repeat business. 

Social media helps you find new customers: Not only does social media help you retain customers, but it also helps you find new ones. From targeted social media campaigns to growing brand awareness using organic social posts, social media is a great way to reach new potential customers. 

Social media can improve trustworthiness: In today’s increasingly online world, a complete and active social media profile signals trust, and when done right, can improve brand authenticity. When you manage your social media page and interact with your followers, it can make a solid first impression and help your followers trust your business.

2.) You only post once a month

What if you have social profiles set up, but you only post a couple of times each month? If you’re not posting regularly, you’re not making the most of your social media marketing efforts.

Posting more often is key to success on Instagram. Major brands post an average of 1.5 times per day on Instagram. If your business isn’t keeping up, people won’t be seeing your posts — they’ll be seeing your competitors. 

On platforms like Twitter, the more you post, the better. If you want to wring the most value out of your Twitter presence as a whole, tweet up to 30 times per day.

For success on Facebook, however, it’s important to not overwhelm your followers with frequent posts. Studies show that brands with less than 10,000 followers saw 60% fewer clicks per post than those companies that post 5 or fewer times a month.

All in all, if you’re sitting silently on your social profiles, they won’t do much for your business. 

3.) You aren’t seeing engagement 

What if you’ve created optimized social profiles, are posting regularly, and still not seeing any engagement on your posts? Chances are, you aren’t posting the right kind of content. 

It isn’t just frequency that matters — the quality of your social content matters, too. You want to share content that captures the attention of your social followers and encourages them to interact with your post. 

For example, video is a great way to demand attention and get more eyes on your social content, and keeping up with the latest trends is another way to see more engagement on your posts. 

Grow your business with social media marketing

Marketing 360® offers professional social media marketing services so you can get back to what matters most: running your business. See our plans and pricing today.