It’s no secret that marketing and sales are interdependent, and neither of them can truly function without the other. Your sales team relies on the collateral produced by marketing, and your marketing team should look to your sales team for insight on what kind of collateral will be the most effective.

In a perfect world, your sales and marketing departments are closely aligned, allowing them to fully take advantage of a wealth of skill sets to achieve massive growth. However, that’s easier said than done. Having two separate teams often results in different processes, different leadership styles, and sometimes even different goals. And unless you can get everyone on the same page, that kind of disparity can be detrimental to your overall success as a company.

Below, we’ve listed three simple steps that you can help get your sales and marketing teams in sync to maximize your sales strategy.

#1: Come together

To get started, your first step should be to round up your key players from both teams and figure out exactly what you’re trying to accomplish. At least quarterly, you should do a quick check-in where you list both short and long-term goals, including the KPIs that can be used to measure their effectiveness. Simply put, you’ll want to map out exactly what your collective goals are, define each with a metric, and then be specific about where that data can be found.

For best results, you’ll want to get input from every applicable team member to make sure that your goals are achievable and necessary. And, in the end, both teams should agree to this game plan and keep it handy for easy reference.

#2: Get social

A strong, professional online presence is vital in today’s world because it shows prospective customers that you are an active participant in your industry. It’s important to share valuable, industry-related content, engage with prospective customers, and build relationships. 78% of social sellers outsell peers who don’t use social media.

By having a social media presence, you can find and connect with prospects more effectively than traditional methods. While there are many popular social networking sites, you need to determine which one is going to be the most beneficial for you and where your target audience is spending most of their time.

So, how do you make the most of your social media interactions? By getting everyone on the same page. Host a monthly collaborating session between your sales and marketing teams to map out ideas and goals. Your sales team should have their fingers on the pulse of what their prospects hope to see on social, and your marketing team should have the know-how to pull it off (and usually the analytics to gauge its effectiveness). Your marketing team can also utilize your sales team’s connections by asking them to share content on their individual social accounts.

#3: Choose a sales enablement platform

Using a sales enablement platform helps bridge your sales and marketing teams. When they are closely aligned, they can work together to improve customer interaction and ultimately close deals. We’re kind of biased, but when it comes to sales enablement, we highly recommend verbTEAMS.

verbTEAMS is a mobile sales enablement platform that helps sales and marketing teams get in sync and become more efficient sales organizations. It provides complete control over all content available to your sales force, including marketing assets and training materials. With a sales enablement platform, you can transform marketing materials into sales tools for sales engagements. It can empower your sales team with immediate access to accurate and approved content, and ensure version control between the sales and marketing teams to make content fragmentation a thing of the past.

With verbTEAMS, the silos between marketing and sales are fully connected, aligning your teams for massive success.

What is Verb?

Industry leaders in Life Sciences, Direct Sales, and SMB use Verb’s suite of tools to help them align sales, marketing, and field reps on a single platform. Verb delivers a unified customer experience that has proven to increase sales, speed up sales cycles, and increase customer lifetime value.

Our sales enablement tools for SMB & Enterprise create frictionless selling experiences to help companies increase revenue and customer retention by bridging the gap between sales and marketing with a central location that lets sellers find, present, and share approved, visually engaging, and up-to-date content. For more information about verbTEAMS or other Verb products, check us out at www.verb.tech.