When it comes to being successful in real estate, it isn’t just your local knowledge, relationships and work ethic that help you succeed — it’s the marketing tools that help you stay organized and grow your online presence. 

Here are the real estate marketing tools that every real estate professional needs to succeed. 

A stunning website

Real estate professionals know the importance of a good first impression. Whether it’s the curbside appeal of a home you’re viewing or the impression you make with your offer letter, the first impression matters when it comes to buying and selling homes. 

First impressions also matter when it comes to your real estate business’s website. When someone is searching for a real estate agent online, they better be impressed when they reach your website. An outdated or poorly designed website will hurt your first impression, and won’t get you the leads you’re searching for. 

A stunning, mobile-friendly website is a must when you’re trying to attract new clients, especially when you’re investing in other marketing efforts, like ads, billboards or sponsored listings. If someone reaches your website through an ad and is met with a so-so experience, it lowers the efficacy of your advertising campaigns. 

A professional real estate website, like those designed by Marketing 360®‘s talented web designers, makes an unforgettable first impression. Our website designers work with you to tell your story through thoughtful website design. Or, if you prefer to do it yourself, our website builder is intuitive and easy to use.

Email marketing software

Another key to real estate success is staying connected to your clients. Not only does this keep you top-of-mind for any of their future real estate needs, but it also keeps you on their radar if their family and friends need real estate agent recommendations. 

Email marketing software makes it easy to stay connected through marketing automation, such as birthday emails, newsletters and more.

Marketing 360 Nurture comes with professional email marketing templates that you can customize to match your existing branding. Use it with our CRM to stay connected to all your leads and create stunning email marketing campaigns. 

Social media manager

Social interactions are a key part of any real estate agent’s business. From keeping in touch with other real estate professionals in your area, knowing the best home builders to meeting new potential clients, staying connected to your community is important for long-term success. 

Online social interactions are important as well. The more you can start connecting with your community on social media, the larger your following will become. But, between running from open house to open house, researching properties in your area and answering emails, there can be little time left to devote to social media.

A social media scheduling tool, like Marketing 360 Social, lets you plan out posts in advance, create sleek social templates and stay active on your most important social platforms, even when you’re busy. 

Grow your real estate business with Marketing 360®

In today’s real estate market, there’s never been a better time to invest in your marketing. See our plans and prices today, and learn more about how we can help you grow your real estate business.