Smart marketing is about making sure that you have a visible presence wherever your prospective customers are. Anything else is a waste of time and energy.

More and more businesses are finding that, these days, their customer bases are spending their time online on social media, making social media marketing a key part of their overall marketing strategy.

Some stats you should know:

• There are 3.78 billion social media users worldwide, with an annual growth rate of more than 7% per year (Oberlo)
• Facebook has more than 1.8 billion daily active users and more than 2.8 billion monthly active users (Facebook)
• Most Instagram users (90%!) follow a business on the platform (Instagram)
• Users spend an average of 2 hours and 25 minutes on social platforms each day (HubSpot)

Auto financing business drives results with social media marketing

One business — an auto financing business that specializes in rims and tires — with the help of their Marketing Success Manager, found out just how valuable the right social media marketing strategy can be.

Over the last three months, they’ve managed to drive more than 1.5m impressions, 65k clicks and 6k conversions with an effective social media marketing strategy.

How did they do it?

With a digital advertising strategy centered around two main social platforms — Facebook and Instagram — and targeting lookalike audiences, this business was able to maximize its investment and drive results.

Facebook marketing

Facebook was the main focus of this business’s social media strategy, where they pushed ads targeting a lookalike audience that was very similar to their customer base

In addition to advertising on Facebook, this business built up their organic Facebook presence by posting regularly and engaging with their followers.

Instagram marketing

Their strategy on Instagram was very similar to their strategy on Facebook, with Instagram ads targeting lookalike audiences.

Similar to their Facebook strategy, they also made it a point to post organically on Instagram as well, building brand recognition and trust.

Conclusion

Social media marketing can be a highly effective strategy for many small businesses, especially when you focus on the right platforms, target the right audience and have the right combination of social ads and organic posts.

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Account M27516
Screenshots taken on 6/3/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.