Between meetings, scheduling, networking and all the other normal tasks that go into running a business, social media management often falls to the wayside. 

But, social media management should not be ignored. From growing your online reputation to attracting more paying customers, see why social media management is worth the investment.

Social media helps you retain customers

It costs five times as much to attract a new customer than to keep an existing one. If you’re looking to grow your business, customer retention is key. 

Social media management can help you retain customers by keeping your business top of mind. But to stay top of mind, you need to have an active and engaging social media presence. 

First, you’ll need to get your existing customers to follow you on social media. You can grow your social media following through in-person promotions, like signs at your stores, or through your other marketing efforts, like email and text message marketing. 

Once your existing customers are following you on your social channels, regularly post engaging content that brings value to your customers. 

For example, sharing industry-related news, team updates, sales and specials and exciting upcoming events at your business are all great ideas for how to use social media to keep your customers engaged.

Social media helps you find new customers

Social media doesn’t just help you retain your current customers – it helps you find new ones. 

How? Word of mouth and highly targeted advertising options. 

Word of mouth

Word of mouth is a natural part of social media. People share posts with their family and friends, and use social media to share their own updates, opinions and stories. 

Promoting word of mouth through social media can be done through a social contest or giveaway. In these, something of value is raffled off, and people can enter to win through likes, shares or tagging their friends. These types of contests let you reach friends of your existing followers, and can effectively put your brand in front of a new, relevant group of people. 

Social ads

Platforms, like Instagram, TikTok and Facebook, offer highly-targeted paid advertising options that take users’ interests and demographics into account. Using these advertising options can help you get your brand in front of a purchase-ready audience, fast. 

Social media can improve trustworthiness

Trust and authenticity are one of the most important parts of online advertising. When someone is searching for a good or service online, they judge a business based on things. like online reviews, the professionalism of their website and their other online entities, such as their social media profiles. 

Having complete and active social media profiles shows that you care about your business’s online presence, and can help improve searchers’ first impressions of your business. 

About Marketing 360®’s social media management services

Our social media managers can help you create a social plan that will grow your business. See our plans and pricing today.