Want to grow your real estate client list and help more people buy and sell their homes? Social media marketing for real estate professionals can help you promote your local knowledge, get your listings in front of an interested audience and ultimately grow your client list. Learn how you can win at social media management by following these tips. 

Use video to promote properties you’re selling

Videos are a consumers’ favorite type of content to see from a brand on social media (Animoto, 2018). In particular, TikTok and Instagram are great places to promote video content. 

For real estate professionals, video walk-throughs of properties are an engaging way to reach potential buyers. Make a point to record a quick video at properties you visit, and follow these tips on how to create smartphone video content like a pro. 

Share recently sold listings

Share photos of recently sold listings and include any highlights such as the time on market, square footage or special architectural details. This shows potential sellers that you know how to quickly move houses and attract buyers for properties in your portfolio.

Highlight positive reviews 

Referrals are the name of the game for real estate professionals. The more friends and family your clients refer to you, the more your business will grow.

While you can’t control in-person word of mouth, you can promote your trustworthiness online through social proof. Sharing past client testimonials, whether in written or video format shows off your professionalism and experience. 

Promote your local knowledge

While it’s important to feature listings on your social profiles, including more lifestyle posts can show that you’re familiar with the neighborhoods in your area. Whether you’re sharing photos of the newest restaurant that opened, sharing news about the new park being built or sharing school-district information, sharing your local knowledge with your followers can establish you as a thought-leader in your area. 

Keep it engaging

Foster connections and increase social engagement by posting questions, polls and conversation-starters on your social profiles. This can help you start conversations with potential clients and promote more activity on your posts and stories. 

For example, post a poll on your Instagram story that asks your followers what they’d rather have in a new house: a big backyard, or a kitchen made for entertaining. Or, you can create a post that encourages users to share their favorite restaurants in their city. These types of social posts can be great ice breakers while also showing that you care about your client’s opinions. 

Stay on-brand

Make sure that anything you share on social media incorporates your logo, brand colors and any brand-related hashtags you create. This can help build your online presence and make your brand more easily recognizable in the sea of social content people are exposed to daily. 

Marketing 360®‘s creative tools allow you to create social media templates that you can use again and again. Just swap out text and photos and you’ll have beautifully branded social posts ready with just a few clicks.

Post consistently

Another way to keep your brand top-of-mind is posting consistently. But, as real estate professionals know, you’re always on the go showing houses, meeting with clients or researching properties in your area. 

A social media post scheduler like Marketing 360’s Social app allows you to schedule posts so that you can keep a consistent posting schedule even when you’re busy. 

About Marketing 360®

Marketing 360 has the social media apps and talent you need to grow your real estate business. Learn more about our plans and pricing.