SEO marketing is a fantastic way to grow your business by gaining more organic traffic to your website. SEO efforts, like content creation, responsive website design and local listing optimization, build your brand and help you gain more online visibility.

That said, it’s important to choose the right SEO marketing company to see the best results. Here’s how to choose a credible SEO marketing company that can help you grow your business: 

1.) Read their reviews

See what past clients have to say about working with the company by scouring their online reviews. While one or two negative reviews is relatively common, if you notice a trend in the negative reviews, it’s something to be wary about. Top Rated Local® aggregates ratings and reviews from verified review sites online and then ranks businesses based on their overall Rating Score™, so you can get an overview of their reviews across the web. 

2.) Ask for case studies

See how they’ve helped other businesses in your industry by asking for industry-specific case studies. These can help you get an idea of results you can expect and let you see how they’ve handled the unique hurdles that may arise for marketers in your industry. 

3.) Be aware of false promises

If a company is promising your results that seem too good to be true, it’s a red flag. Google makes this point in their guide to choosing an SEO company, saying that “No one can guarantee a #1 ranking on Google.” If someone is promising you ranking results, look elsewhere. 

4.) Ask questions

Pointed questions can help you understand where your money would be going and give you a better understanding of how well the company knows their stuff. Questions to ask include: 

• What kind of results do you expect to see? How do you measure your success?
• What’s your experience in my industry?
• What SEO techniques do you normally use?
• Do you keep up with Google’s webmaster guidelines? 
• Will I be able to keep my website should we choose to part ways?

A credible SEO company should be able to clearly answer these questions and provide transparency into what type of SEO work they will do on behalf of your company. 

If they mention common SEO scams, like link schemes, keyword stuffing, gateway domains, etc, walk away. These types of SEO techniques can get you blacklisted on Google, and end up damaging your search presence. 

About Marketing 360®’s SEO services

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