Marketing is one of those things that every small business needs but that can be challenging to get right, especially when it comes to allocating your marketing budget.

These days, there is a plethora of places you could connect with leads and customers, and with so many marketing channels, it can be challenging to determine how best to utilize your marketing budget.

Unfortunately, this often leads to small business owners making the mistake of focusing too much of their time and budget on just one channel, which can be very limiting.

Multi-channel marketing is a strategy that revolves around being wherever your potential customers are looking and using all relevant channels to connect with them. It’s something almost every business could benefit from.

Some multi-channel marketing stats you should know:

• 95% of marketers say they know how important multi-channel marketing is for targeting, but only 73% say they have a multi-channel strategy in place (invesp)
• Marketers who use 4-6 channels in their multi-channel campaigns report the best response rates (Business Wire)
• Businesses that use multi-channel marketing experience a 3x higher effectiveness rate than those that don’t (MSP)
• On average, multi-channel marketing and selling increases revenue by 38%, 120% and 190% with each additional channel (Shopify)

Driving clicks and traffic with multi-channel marketing

One capital lending company, with the help of their marketing team, saw just how valuable a strategic multi-channel marketing strategy could be.

Take a look at how much their clicks and conversions have skyrocketed in the second quarter of 2020 compared to the first quarter.

Quarter 1 (01/01/2020 to 03/31/2020):

Quarter 2 (04/01/2020 to 06/30/2020):

How did they do it?

First, they utilized a significant ad budget to drive immediate traffic to the site, and it paid off. They began getting multiple calls daily, and it helped to really turn the business around.

Second, they made it a point to stay nimble throughout the challenges of COVID. Their Marketing Success Manager worked closely with them to make sure that they were always taking advantage of what was hot at any given time and staying up to date as new factors came into play, like changing interest rates, political changes, etc.

They worked with their content writer to create landing pages for their site to keep their clients updated on the changes they were making. This led to an increase in the number of keywords they were ranking for organically.

Last but certainly not least, they enhanced their SEO strategy by creating and optimizing videos for their YouTube channel, which helped to drive more organic traffic to their website.

Conclusion

As tempting as it may be to put all of your eggs into one basket, marketing channels tend to work better together. The right multi-channel marketing strategy can really pay off and drive results.

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Marketing 360® is a singular platform that offers everything you need to build a modern, professional website, launch ads on popular channels, manage all of your contacts, projects and deals, schedule out social media posts, monitor your SEO performance and so much more, plus the marketing team you need to grow your business.

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Account M27554
Screenshots 1-2 taken 3/29/21

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.