From fixing a leaky faucet to laying a stunning tile backsplash, home service companies have their hands full with all kinds of home improvement projects. When your schedule gets hectic, it’s easy to let marketing fall off your to-do list. 

While it may be tempting to rely on word-of-mouth referrals for new customers, social media can help you attract and retain more customers, and allow you to grow your business. Here are just a few ways you can use social media for your home services company, and why you shouldn’t ignore this powerful marketing channel. 

1.) Social media builds trust

Whether someone needs help with a small home improvement project or is looking for a time-sensitive fix on a broken pipe, homeowners prefer using a company that they trust.

Having optimized social media profiles with recent posts signals trust to social media users, and shows that you’re actively managing your brand online. A quick Google search that shows inactive social media channels can make potential customers wary of your business and may hurt your online reputation. 

To fix up your social media profiles, make sure they all have up-to-date business information, such as your logo, address, website URL and phone number. Our blog about DIY social media will walk you through how to check your profiles and make them a valuable part of your brand’s online presence. 

2.) Social media builds relationships

Word of mouth has always been an important source of new clients for many home service companies. But what if you could take the power of word of mouth referrals online? 

When you build relationships on social platforms, you can. By following and interacting with potential partners on social, you can build relationships with companies who could send you referrals for your services. For instance, landscaping supplies companies, real estate brokers and pool supply companies could have customers who may be interested in one of the services you offer.

Follow these types of companies in your area on social platforms, and interact with them by liking and commenting on their posts to get your business on their mind.

3.) Social media shows off your skills

The age-old saying, “a picture is worth a thousand words,” holds true for home service companies. Show off the quality of your work by sharing pictures of your most awe-worthy projects. Whether that’s a landscaping project or freshly-painted walls, show off your skills by promoting before and after photos of your projects on your social profiles. 

4.) Social media keeps you top of mind

Internet users spend about 145 minutes per day on social media. Steal a couple seconds of that time by making sure you actively post on your social channels. 

Some home service needs are more urgent than others. When a pipe bursts or the AC goes out in the middle of the summer, most people will contact the first company that comes to mind. 

Staying active on social media can keep your brand name fresh in your followers’ minds, making you more likely to receive these types of urgent requests.  

5.) Social media promotes your different services

Many home service companies offer a wide variety of services. Promote all of them on your social media channels to let your followers know your different skills. Someone who hired you for a landscaping project may not know you’re also a wainscoting-wiz. By promoting your different services, you can increase repeat clients who need you for a different type of home project.

About Marketing 360®

Marketing 360 helps home services companies build their brand through our #1 Marketing Platform®. Learn more about how our Social app and professional social media services can help you get more clients.