Much like peanut butter and jelly, social media and content marketing efforts are a perfect pair. But, instead of a delicious sandwich, you’ll get a more robust marketing strategy and valuable new leads.  

Content and social media marketing share similar goals, such as attracting new customers, improving brand awareness and establishing online authority. 

Here’s how to combine these two strategies to see more leads and conversions for your business.

Cross post your content on social media for more reach

Producing content is no simple task. From creating videos and blog posts, sourcing data for case studies and infographics, to recording and editing podcasts, the content creation process takes time and effort. 

Expand your content’s reach by cross posting it on your social profiles. This helps you get more eyes on your work while also providing engaging content for your social media calendar. 

Utilize user-generated content for social proof

Incorporating user-generated content from your social channels into your content strategy can improve your company’s reputation by providing social proof.

User-generated content is content about your company that’s created by your customers. Social videos, posts, comments and reviews are types of user-generated content that can live on your social profiles, like Facebook and Instagram. 

Try incorporating positive reviews into your website’s content and blog to provide social proof. Or, keep tabs on your social mentions to see who is using your products/services and to see if any case study opportunities arise. 

As more and more people are using social media to find out about products and services, it’s important to keep track of how your brand is talked about online so that you can take advantage of any positive mentions your brand receives. 

Get content ideas from social media

Content marketing is all about attracting new visitors to your website by writing content that they care about. But in order to create high-value content that your audience will read and share, you need to understand the current trends and topics that your audience is talking about online. 

Try using social listening tools and trend forecasting to learn what types of social content captures the most attention, and use those insights when crafting your content calendar. These insights will also help you retain social followers, as one of the main reasons people unfollow brands on social is because of irrelevant content. 

Staying on top of social media and using social trend forecasting can help you better understand your potential customers’ interests and allows you to write content that captures their attention.  

About Marketing 360® 

Marketing 360’s team of content and social media experts knows how to create social media content strategies that work. Learn more about our content marketing and social media services today.