Social media marketing isn’t a set-it-and-forget-it kind of task. Between new social trends, current events and social platform updates, creating a social strategy takes time and effort. 

Whether you’re checking in on your existing social media campaigns or creating your social media strategy for 2021, read on for ideas you can use to make your social media campaigns more effective this year.

Try out TikTok

TikTok may be the new kid on the block, but it’s getting a lot of attention. Popular with teens, this social platform allows users to create up-to-minute-long videos with a variety of filters, effects and music. From educational tips to trending dances, TikTok users see a variety of videos on their “For You” page. 

If you’re trying to reach a Gen-Z or millennial audience, consider adding TikTok to your social media strategy. Check out our guide to creating ads on TikTok to learn more about how to promote your business on this rapidly-growing app. 

Take advantage of Instagram Stories

If you’re not using Instagram Stories, you’re missing out on valuable impressions. 50% of people have visited a website to make a purchase after seeing a product or service in Stories

As this statistic shows, Stories are a great way to engage your Instagram audience and can help pave the way to turn a social media follower into a paying customer. 

Read our blog on how to create engaging Instagram videos for a step-by-step guide on how to use this powerful Instagram feature. 

Use scheduling to make your life easier

As life returns to normal and people are more comfortable getting out and about, you may find yourself busier than usual. But, this doesn’t mean you should drop the ball on your social media marketing efforts. 

A great way to keep your social posts consistent when life gets busy is using a social media scheduler to plan posts in advance. That way, your brand stays active on social while you’re busy with other tasks. 

Be authentic and engaging

Customer insights show that authenticity and engagement are what set brands apart on social media. There are many ways to show your authenticity through social media. For example: 

1.) Be transparent about your business processes and where your products come from. For example, you could make a post that shows how your products are made, and how your team members work together. 

2.) Acknowledge when you’re wrong. While making mistakes is normal, some businesses try to hide criticism by deleting negative comments and sweeping mistakes under the rug. But, the way you handle criticism can improve your authenticity in the long run. If you notice negative comments on your social media, don’t delete them. Take the time to respond to the comment, and use the feedback to make your business better in the long run. 

3.) Engage with your social followers. Like and respond to comments, re-post user-generated content and make sure you actively manage direct messages on your social platforms. Not only does this make your business feel more human, but it also strengthens your customer relationships. 

About Marketing 360®‘s social media marketing services. 

At Marketing 360, we offer social media marketing services that can help you find and attract more customers. Contact us today to learn more.