Social media marketing can be a great way to attract new potential customers and solidify existing customer relationships. But with the number of companies using social media marketing today, it’s important to craft an effective social media strategy to get the best results. 

Here are four must-do tips that can help make your social media marketing efforts more effective. 

#1. Know your audience

The key to using social media wisely is knowing what your audience cares about. Figuring out what makes your followers tick can help you create better-performing social campaigns, and can save you precious time and money. Performing customer research, like interviews and surveys, is a great way to get into the mind of your average customer and can provide insight on what types of social posts may work well, and what types won’t. 

It’s also important to know what social platforms your audience uses most. For example, if you’re trying to appeal to Gen Z, your social media efforts will likely work better on TikTok than on Facebook. 

#2. Track, track, track

Part of creating an effective social marketing campaign is gathering data on which posts perform well. Not only should you track engagement metrics, such as likes, re-tweets or shares, but you should also track what campaigns or individual posts are resulting in paying customers.

That’s where a platform, like Marketing 360®, can help. Our social media marketing app tracks valuable insights so you can see what content and platforms are bringing in the most valuable customers. 

#3. Post frequently

Part of figuring out what works and what doesn’t is testing. A frequent posting schedule won’t just give you more opportunity to connect with your followers, but it also provides necessary data on what posts work and what don’t 

Scheduling posts in advance is one of the easiest ways to create a frequent posting schedule. Plus, it’s a great way to stay consistent while managing a busy schedule. Marketing 360’s Social app allows you to schedule posts and preview what they’ll look like on your most important social platforms. 

#4. Add a value proposition

Have an upcoming sale, new client special or limited-time promotion? Value propositions and strong calls-to-action are what can turn a social follower into a paying customer. 

Value propositions can also include what makes your business stand out from your competitors. Does your plumbing company offer a 100% satisfaction guarantee? Has your coffeeshop been family-owned and operated for 10 years? Does your massage business offer a wide variety of massage styles and techniques? Think about your main selling points, and incorporate those into your social posts as well. 

About Marketing 360®’s social media marketing services

Ready to take your social media marketing to the next level? Our social media marketing experts can create a unique social strategy just for your business. See our plans and pricing.