In this day and age, digital marketing is a critical part of growth for every small business.

Digital marketing not only helps small businesses compete with other small businesses, but it helps them compete with big businesses in their industries — and actually win!

It helps you get new customers in the door, as well as keep the customers you have coming back for more. It helps you build a strong reputation for your business, and it helps you improve your bottom line.

Digital marketing is a must for any small business looking to grow. However, all of that growth is not free, nor will it happen overnight.

An effective digital marketing strategy has many moving parts and pieces, from social media management and SEO to multi-channel advertising and reputation management.

All of this can be a lot to keep track of, especially when you consider that your average small business owner is already putting in twice as much work as a standard employee.

If the thought of adding digital marketing to your already-packed schedule sounds exhausting, I don’t blame you in the slightest. Marketing is a full-time job in and of itself, but that doesn’t mean that hiring an in-house dedicated marketing manager is the right choice, either.

When you consider the costs of paying a marketing manager’s salary, along with benefits, insurance and everything else, hiring someone in-house to do your marketing for you quickly becomes out of reach for most small businesses.

If small business marketing is a full-time job, and it’s not financially feasible for you to hire an in-house marketing manager, how do you successfully market your small business? That’s exactly why Marketing 360® was created in the first place!

Manage and grow your business the easy way

Marketing 360 is the only all-in-one marketing solution a small business owner needs to manage and grow their business.

Here are a just a few of the many reasons to harness the power of Marketing 360:

#1. Build a beautiful small business website

From social media profiles to directory listings, your small business has a presence in many places online. But, they all point back to one place — your small business website.

Having a professional, modern website is a must for small businesses these days. And, with Marketing 360 Websites, it’s easy to build a great small business website all on your own.

Gain access to a library of beautiful website design templates, an intuitive drag-and-drop editor and all of the functionality your business needs.

#2. Manage payments and invoices

Being able to securely accept payments and manage invoices is one of the most basic things a small business needs to run smoothly. With Marketing 360 Payments, you can do it all from one place.

With Payments, your customers can make purchases and pay for appointments or services quickly and securely, right from your website.

You’ll also be able to create and send professional invoices to your customers, and quickly see the status of each invoice at a glance.

#3. Build custom forms for your website

Whether you want to generate leads, get more estimates, get customer feedback, get more sign-ups for your newsletter or almost anything else, Marketing 360 Forms makes it easy to build the custom forms you need.

Choose from ready-made forms for your specific industry, or create your own custom forms from scratch — it only takes a few minutes!

Each form you create with Forms can be easily added to your website and syncs with the CRM, making it easy to manage customer data.

#4. Track leads and customers with a CRM

Turn more of your leads into customers and more of your customers into lifelong fans with a small business CRM that’s completely customizable for your needs.

The Marketing 360 CRM is designed to scale with your business and makes managing leads, customers, projects, schedules and more, easy.

Fully integrated with your website and the rest of the Marketing 360 platform, including Email Marketing, Payments and more, the CRM is the streamlined solution you need to stay organized as you grow your business.

#5. Stay in touch with email and text message marketing

Looking for an easy way to stay in touch with your leads and customers, without having to take a lot of time out of your day? Look no further than the Marketing 360 email marketing app.

The email marketing app gives you everything you need to build and send automated email and text message campaigns from one place.

Gain access to email and text message marketing templates to ask for feedback, remind customers about upcoming appointments, recommend products or services, send out helpful information and so much more.

#6. Manage all of your listings in minutes

If your business is local, it’s critical that it’s listed anywhere and everywhere people in your area are looking for your services.

Making sure that your business is listed — and managing your listings — across Google, Facebook, Top Rated Local® and beyond could take hours, or even days. With Marketing 360 Listings, you can do it in minutes.

Syndicated content across your listings will ensure that all of your business information is accurate and up to date on more than 50 local sites, directories and apps.

#7. Gain more control of your reputation

These days, a small business’s reputation is everything. Gain more control of yours with Marketing 360 Reputation.

Request reviews, manage your reviews from across the web, get a snapshot of your reputation overall and so much more with the only reputation management solution you need.

Reputation also helps you build more trust on your website by displaying customer testimonials where all of your visitors can see them.

#8. Manage your social media profiles

Social media has become a powerful channel for small businesses looking to increase brand awareness and build connections with their communities.

Marketing 360 Social helps to simplify social media management for small businesses by giving you the tools you need to manage Facebook, Instagram, LinkedIn and Google My Business from one place.

Save time and increase consistency by scheduling out your social content in advance, and use professional design tools to create outstanding social assets.

#9. Get on top of search engines

Save money and set yourself up for long-term success by increasing your organic visibility on the top search engines, like Google and Bing with content marketing.

Marketing 360 Content provides you with the tools you need to monitor your keyword rankings and organic performance with ease.

Need help setting yourself apart with high-quality content for your website and beyond? Marketing 360 can help with that, too.

#10. Capture market share on key channels

Smart marketing is about being where your prospective customers are looking, and Marketing 360 Ads has everything you need to do just that.

Launch multi-channel advertising campaigns on all of the most popular and relevant channels for your brand, including Google, Facebook, YouTube and more.

Plus, get more out of your advertising dollars by testing your campaigns side by side and keeping a close eye on the performance of your ads.

#11. Monitor your performance

There’s no such thing as a one-size-fits-all marketing strategy that will work for every business. Marketing 360 Intelligence gives you the data you need to determine what works best for you!

With easy-to-read overall performance reporting, you can closely monitor your small business’s performance across every channel, helping you determine what’s working and what’s not.

Maximize your marketing investment and fine-tune your marketing strategy by making better, more data-driven decisions.

#12. Make your brand stand out

Whether it’s on your website or in a social media post, design matters. And, Marketing 360 Creative gives you the tools and talent you need to create designs that stand out.

Have an eye for design? Banner Builder is an easy-to-use design tool that allows you to create eye-catching social images and banners like a pro.

Want professional help designing an ad, creating a logo or anything else? Work with our expert designers any time you need them.

#13. Work with our marketing professionals

Marketing 360 gives you all of the tools you need to manage and grow your business yourself, but the real power of Marketing 360 comes from the access you’ll get to our marketing team.

We’ve got marketing success managers, content writers, video professionals, designers, social media managers and so many more — all standing by, ready to help as little or as much as you need.

Marketing 360 gives you the resources of a full-scale marketing team at a fraction of the cost. Get the support you need whenever you need it.

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Ready to harness the power of Marketing 360 to manage and grow your small business? Get started today. See our plans and pricing.

Originally published on 1/27/21