How to Recruit the Best

One of the biggest challenges many businesses face is recruiting talent. Your employees are the foundation of your business. Here are 7 ways you can recruit the best.

#1. Great Culture

The foundation for recruiting superior employees is your culture. People need a job, but they want to work somewhere that feels like more than just a job.

Part of your business brand is your people and workplace. Create content about your culture, and get your staff talking about it. These are powerful recruiting tools.

If you’re unsure about how to develop your culture, check out content from companies you admire. You’ll find ideas about activities, office set-ups, and the attitude the business portrays.

Create the type of culture where people want to have a career. Without it, the rest of these tips won’t help much.

#2. Build a Great Apply Page On Your Website

The primary content you use to directly recruit people is your website apply page.

Think of this as a conversion-based landing page for recruitment. Use videos and descriptions to tell the story of your culture. Entice the best people to apply with your content.

We highly recommend using videos on these pages. Show your people, your office, and your culture. Motivate the best to apply.

#3. Build Your Local Social Presence

Social media sites like Facebook and LinkedIn are powerful tools for recruiting talent, particularly from your local community.

Be active on these sites to build your following. Showcase your culture and work. Share the type of content that will entice top talent to consider you.

Be sure to post complete job offerings on LinkedIn since they email and highlight this content to people who elect to see job offerings. This is a great way to get your listing in front of potential recruits.

Social media is powerful because you can catch the eye of top-tier talent that (in all likelihood) isn’t actively looking for work. These will be among the most desirable candidates.

#4. Glassdoor

Glassdoor is primarily an online review platform where employees review their employers. It’s a recruiting tool with significant impact.

The key here is to get happy employees to provide positive reviews with details about what they like.

At the same time, employees can list cons if they have them, and – because the reviews are anonymous – also provide negative feedback.

This can be a good place to get honest feedback and improve your culture. Just be sure to respond to these reviews to clarify your point and discuss what actions you’ll take to improve.

#5. Referrals

Getting referrals is a sign you’ve got a lot going well with company culture. If your people are bringing new talent because they love working for you, it’s the ultimate compliment.

When you hire through referrals, you’re more likely to end-up with like-minded people that form your working family. That’s what we call culture.

#6. Benefits

Of course, you want to offer the best you can in terms of salary and benefits. You don’t have to be the best, but to get the best you’ll need to have a competitive package.

As you gain success, improve your benefits offering. It’s a solid investment in the long-term success of your business.

#7. Have Fun

Don’t underestimate happiness. Happy employees work better. Many would prefer to work in a fun, relaxed atmosphere even it means a little less pay.

When you have a work culture people enjoy, word gets out (help this along with Tip 3). You’ll recruit high-energy people that will compliment your culture.