Let’s talk about two ways great leaders inspire culture. So the first way great leaders inspire culture is they always put culture first. It’s the number one thing, right? Product and strategy and all of these things are really important, but those things won’t be successful without a great culture. Ultimately, you can’t execute the game plan without the right team culture. You have to have a team culture that’s a winning culture, that’s a championship team, so you have to put that first. If you look at sports, generally what you’ll see is a great coach not because of the plays that they run or the schemes that they have. It’s because they’ve built a great team culture, and you can almost even take that same coach and put him into a sport that they have never coached before, never even played, possibly, and they’ll probably have a winning team. Why? Because of culture. It’s because of the bond that you build. It’s an elite team on an elite level that has each other’s backs. Everybody in the organization trusts each other, supports each other, puts in the work, right, has a standard of excellence, and if you start there, you can almost sell anything or do anything, and you will be successful because you have the right team. The second way great leaders inspire culture is by having a standard of excellence across the board, from the top down. You have to lead by example. So great leaders are gonna lead by example in this area. It’s about attention to detail. It’s about not leaving any rock unturned, right? And having that culture in the entire organization. Ultimately, everybody on the team has to put the team first. It can’t be about me. It has to be about us, right?

And so to have a culture, you need to have a standard of excellence that’s adhered to. If there are people in the organization that isn’t ultimately bought into the mission, aren’t bought into the vision, aren’t bought into the strategy, that’s okay, but they should be on a different team. They shouldn’t be on your team. You need a team that is a championship team that all beliefs in the same thing, that’s aligned, that’s headed in the same direction, ultimately, to be successful. So here’s the deal. This is the one thing to remember. No matter what you do, a culture will be formed in your organization. You can either shape that culture or you can let it shape itself, and so what you wanna do is you wanna speak into existence what your culture needs to be. What’s your attitude like? What’s your work ethic like, right? How do you treat each other? What do you wanna look like when you grow up? You need to be always talking about these things, and you need to lead by example so that you’re shaping the culture and not necessarily allowing it to shape itself, because the bottom line is, there’s gonna be a culture that’s created, either way, so you wanna have a culture of a successful team and a lead team, a championship team, and a winning team, you need to be at the forefront of building that culture yourself. And if there are people in your organization that doesn’t ultimately fit that mold, that’s completely fine. They probably are a perfect fit somewhere else, but they’re not the perfect fit for your team, so build a championship team. If you can do that, I can promise you that you’ll be successful.