Loyal customers are the lifeblood of any business. Not only do they spend 60% more than new customers, they cost 8 to 10 times less to retain than attaining a new client. When you nurture these relationships they become a fantastic source of referrals to your business and getting to know your customers makes it much more fun to serve them.

But, be careful. If you were to go about building these relationships one-by-one your business could fold while you are getting to know your customers. Fortunately, there are solutions for this integral marketing approach that make it easy for the small business owner. Point of sale systems used to process payments now come with the capability to integrate with an endless number of software solutions and you are sure to find one that fits your need to create a customer loyalty program. One such program, Thirdshelf, is a favorite among Marketing 360 Payments customers.

Some Thirdshelf users have even referred to the program as their “marketing department in a box!” Seems impossible, but because Thirdshelf’s features are built to work seamlessly with your POS system, information is turned into powerful marketing tools. Some of the capabilities that this program offers are:

• Ability to custom brand your loyalty program and campaigns to match your company branding (no one can tell you didn’t develop this yourself!).
• A library of out of the box campaigns that you can launch in seconds vs. weeks.
• The ability to create and send unlimited custom campaigns.
• Automatic segmenting of customers saves you hours of tagging contacts with demographic information.
• Analytics that tell you exactly how much your campaigns and loyalty programs are driving sales.

Business success is not automated. But, when you combine solid tools with hard work and the unique vision you have for your company, you can be sure you have a powerful formula to reach your goals and compete with even the biggest retailers in your industry.

If you are ready to learn how a POS system can fuel your success, then contact a Marketing 360 Payments representative for an appointment. We are ready to make your business richer!

If you enjoyed reading this article you may also enjoy: 

Top 3 Tips to Prepare Your Restaurant for the Summer Season

Successfully Manage Your Vendors