February Retail Love
The month of February is known for romance. Valentine’s Day, celebrated by millions around the world falls on February 14th and whether you are a cynic or a romantic, one thing is clear – the month brings opportunity for many to declare their love through trinkets and gifts designed to capture the heart of their beloved. As a small business owner it is your opportunity to capture new business while showing your customers some love as well.
Love all year long. Yes, it’s a wonderful feeling to have roses arrive on Valentine’s Day, but fresh flowers arriving every month keeps love alive all year long. Offering a gift that arrives each month is a great upsell and takes the stress off of busy people who want their partner to think of them fondly each time that gift arrives. If you run a restaurant create a “date night” package that can be redeemed each month with a particular theme like a great bottle of champagne or an aphrodisiac menu item. Creating a memorable experience is what will keep them coming back for more.
Couples packages. It’s no secret that what couples want most is time together. So creating offerings that couples can enjoy together is a great way to go. But go beyond the side-by-side massages. Think cooking classes, outdoor experiences and wine or craft beer tastings. If you run a retail store then pair up with a business that complements yours to create these packages.
Don’t forget the single people! Whether perpetually single or going solo for the first time, it is definitely in vogue to love thyself during the onslaught of flowers and chocolates. Singles are looking for ways to pamper themselves during this time. Spa packages, hiring a personal trainer to get fit and splurging on luxury items that were passed up during the holidays are all things that singles love to indulge in at this time of year. Design messaging that speaks to single people doing something for number 1 – themselves!
Still not convinced? Read more about holiday spending in this report from the National Retail Federation here: https://nrf.com/media/press-releases/dinner-and-movie-flowers-and-jewelry-bring-valentines-day-spending-record-high.
Marketing 360 Payments offers integration tools that will help you market your small business and get the information you need to reach out to your customers during peak holidays. Contact us today to learn how we can help you grow your business.
