1) Professional, Adaptive Website Design

In today’s digital world, your company’s website is your front door.  It’s your best salesperson and it is what prospective clients will use to judge your business!  With the majority of your customers looking for you online, a website is a must.  Not all web design is equal.  In fact, without the right web design your new prospective customers may leave the site as soon as they arrive. When a potential customer immediately leaves your site it is called a bounce.  A website with a high bounce rate is just as useless as not having a website at all. With a customer base that is more tech savvy than ever before, having a professional website design is absolutely vital.

If you are looking for a way to grow your business; hiring a web design company that understands user experience, order flow, effective call-to-actions, trust badges, and video is one of the best strategies to increase your sales.  UXi™, User Experience Intelligence, is an innovative new web technology that creates a beautiful, highly convertible design. The technology allows for adaptive design of your website based off of the data from your traffic. UXI will make changes to the design in order to increase your conversion rate over time. No other website technology can take advantage of the changing trends of your traffic to drive you more conversions!

2) Search Engine Optimized Website

Search Engine Optimization (SEO) is the process of optimizing your website to rank in the non-paid (organic) section of the search engines. Gaining high organic ranking can take months or even years. However, it will provide you with long-term success. Businesses that rank on the top of major search engines are the ones who are growing their conversion rate.

The first step to improving your organic ranking is keyword research and competitor analysis to determine what the top, most profitable keywords are for your business.  After determining those keywords, it is time to to start optimizing your website. You will need to create strong title tags and meta descriptions that will show up in the organic section over time. Following that, the website will need optimized onsite content that uses your best keywords in a natural, reader-friendly manner. Continually updating your website with SEO rich content will help Google, and other search engines, to index your website where it belongs – on top!

Problems that people often run into when trying to build an organic ranking are:

1. Choosing unqualified, non-targeted keywords to target.
2. Using link building programs. These programs will hurt your online business. Google and other search engines can, in fact, blacklist or sandbox your domain for using link building programs or building links on untrustworthy websites.
3. Refrain from using duplicate content.

Natural Listing Ads™ (NLA)

are a recommended as a successful SEO solution. NLA’s are more than traditional SEO. The NLA process includes: keyword optimized website content, strongly written Organic Ad Copy™, SEO Rich Blog Posts, organic traffic and data analysis, landing page optimization, and conversion rate optimization. Additional SEO addon solutions include press releases and SEO rich blog posts.

3) Pay-Per-Click (PPC)

If you are not at the top of search for your best keywords you are losing sales. That is a fact. People are searching for your products and services online everyday and they are clicking on the ads whether you are there or not. Being on top is crucial because most users will click on the very top ads and not take the time to look any further. A mobile user does not want to scroll through multiple pages, especially if they’re on a phone as opposed to a tablet. This means you need to be in one of the top two spots on major search engines.

The Top Placement Ads™ (TPA) system is a fully managed solution, and is more than just paid advertisement. Each aspect of the system is multi-layered for added effectiveness.

Top Placement Ads™ include: multiple ad types (if applicable), traffic optimization, ad optimization, conversion rate optimization, and Ad Fraud Protection™ (AFP).

Ad Types include (if applicable): text ads, product listing ads, retargeting/remarketing ads, display ads, YouTube ads, and more.

Traffic Optimization includes: click-through-rate optimization, negative keyword management, impression share optimization, time-of-day optimization, A/B testing, Ad Fraud Protection™ and more.

Ad Optimization includes: quality score optimization, ad copy creation & optimization, keyword research & optimization, ad group theming & optimization, competitor analysis, and more.

Conversion rate optimization includes: landing page creation & optimization, bounce rate minimization, conversion funnel optimization, call-to-action analysis, cost-per-conversion minimization and more.

Ad Fraud Protection™ protects you by preventing you from paying for any fraudulent or invalid clicks. for example, if a competitor clicks on your ads, they could be attempting to use your budget to prevent your ads from showing for highly qualified, relevant searchers.

4) Retargeting

Approximately 97% of users will not convert the first time they visit a website. That means that getting a user back for a second or third visit is crucial. 15% of those people will come back to your website and convert on the revisit. We know that they have at least some interest in your products or services because they have already visited your website.

Retargeting can be done based off of all unique visitors to a website or you can break down retargeting lists by users who have viewed specific product pages, category pages, or pages within a certain part of the checkout process. This allows you to create targeted, relevant ads for every site visitor.

Retargeting Ads™ are a great way to capture those first time visitors for a later sale. They are display ads that will follow unique visitors (first time visitors) around the web for an allotted period of time. The ads will contain strong calls-to-action and be accompanied by a relevant landing pages to encourage these repeat visitors to convert and become a loyal customer.

5) Local Listings

Many users are searching on local listings for businesses near them. That is why it is important for all local business to have listings on local sites. However, it can be extremely difficult and time consuming to make sure your business is listed on all of the major local websites that consumers are using.

Local Listing Ads™ can ensure that you show up on all of these sites including Google, Yahoo, Bing, Apple, Facebook, Twitter, MapQuest, AOL, Yellowbook.com, and so much more. The program automatically adds your site to the listings and your listings are managed from a single dashboard. This keeps the information updated, current, and easy to use.

6) Call Tracking

Call tracking plays a crucial role in the profit generated per phone call. Your business can increase its ROI with all of these advertising mediums by improving the final step of the process.

Call tracking is extremely important in the following instances:

1. A user may dial the business phone number, get nervous, and hang up.
2. Get disconnected.
3. Not want to leave a voicemail.
4. Improving your sales pitch.
5. Determining the quality of a lead.
6. Measuring marketing results.
7. And more.

Tracking the phone numbers/calls in all of the above instances will allow you to reach back out to the potential client, strengthen the issue, and close the deal. My Click-To-Calls™ allows you to do all of these things. You are able to track phone calls, listen to recorded calls, improve the issue, and make immediate call backs.

7) Conversion Rate Optimization

Traffic driven to a website means absolutely nothing if those individuals are not going to convert. Any changes made to a website or marketing effort should be made solely based off of analysis of data that is gathered through your marketing.

Marketing 360®™ has a three step crucial process called User Experience Intelligence™ (UXI™). The three steps include: 1) Driving Traffic, 2) Analyzing Data, and 3) Making Educated Decisions & Design Improvements solely based off of the data analyzed in step 2.

Having zero traffic but a convertible website is just as useless as having a ton of traffic but a non-convertible website. Everything has to work together in the plan for success.

8) SMS Text Message Marketing

SMS marketing is a great tool to entice existing clients to convert yet again and to gain new clients as well. As you know, with SMS campaigns users have the ability to opt. in and opt. out of the campaign at anytime, making it an ideal platform.

If you are sending out a promotion to users who have opted into your campaign, they are more likely to share that special message with friends and family. Those friends and family members are likely to come in and partake in the special as well. Thus, you have gained new customers.

Benefits of text message marketing include:

1. Quick delivery
2. Easy opt-in/opt-out
3. High open rate (approximately 95%)
4. High conversion rate
5. Personal connection
6. Immediate reach of client base
7. Time efficient

9) Social Media

Social media is a great way to connect with both current, past, and potential customers. However, it is important to be involved in your social media in order for users to want to connect with you.

When creating your social media pages, you need to be consistent across every page and platform you use. You don’t want your company providing one message or brand image on one platform and a completely different image or message on other platforms.  Mixed messages and branding can confuse users and cause them to question the legitimacy of your business. However, it is important to remember that while you want consistency, you don’t want duplicate content.

You can encourage customers to connect with you on social media by providing an incentive for them through offers on your site, emailers, SMS marketing, and more. Another way to get  users to connect with you on social platforms is through paid advertisement. The ads will show up on important parts of the social platforms. These also allow you to gain exposure to both new and old customers/clients.

The benefit of getting those users to connect with your social profiles is that you can quickly and easily share upcoming specials, events, new products and so much more with them; and there is additional opportunity for them to share this news with the people that they are connected to.

As people see their friends liking, commenting, and interacting with your social media posts they are then likely to build an interest in your products or services as well. This allows you to gain exposure to a huge group of new potential clients/customers and create repeat customers.

10) Email Marketing

Email marketing is only successful if the email campaign is strategically built out. Many businesses spend thousands of dollars on email lists and campaigns that are unsuccessful. This is often due to a lack of a cohesive theme throughout their email list, mailer, landing page, calls-to-action, and other crucial pieces.

Successful email campaigns include:

1. List segmentation
2. Strong subject line
3. Interactive email format
4. Appropriate email length
5. Mobile friendly emails
6. Relevant content
7. Strong calls-to-action
8. Tracking/analyzing email marketing

Your email must have content that relates to the email list you are sending to.