During the busiest shopping season of the year, finding the time to promote your business on social media can seem overwhelming. Narrowing down your activities to just a few channels will make it more manageable and effective. By spending some focused time each week or each day on the following platforms you can reach more customers and attract them to your business.

 Facebook – This remains one of the most popular platforms among users, with more than 160 million daily users in the U.S. and Canada and 1.5 Billion worldwide. Chances are your customers are here and Facebook has made it easy for you to find them. Use their targeted demographic features for sponsored posts and Facebook ads and your message will only be seen by those it matters to most.

 Pinterest – The most popular categories on Pinterest are Food & Drink, DIY & Crafts, Home Décor and Holidays & Events. If your business falls into any of these categories, Pinterest offers a great opportunity to promote and build content and drive traffic to your website. In order to build an audience, you’ll want to be pinning around 10 images per day. It may seem like a lot, but once you begin following brands you carry in your store and Pinners that fit your customer demographic it really is a breeze – and fun. Create one or two original pins of your own each day that point back to your website where your own in-store offers are promoted. It’s important to remember not to use shortlinks when creating original pins, always use the full URL address.

 Twitter – Being engaged with other users is key to Twitter success. If you only use this platform to promote yourself, you are likely wasting your time. If you share the love as a regular twitter user, then it can be very effective by engaging with other businesses in your area. In addition, use hashtags related to your location and others in your city are likely to retweet these posts. Twitter users like to be in on a special or limited time deal. Tweeting your specials for the day and calling out other users in your tweets can generate traffic during a slow time.

Marketing 360 Payments also offers integration tools to make managing your social media marketing simple and effective. Contact us today to learn how we can help you grow your business.