Why you need to give it at least 180 Days

Increasing visibility, click through rates and conversion rates is a process. It does not happen overnight. While results can be (and often are) seen quickly, they are much better over time. Meaning, the results in the first 90 days are not nearly as good as the results seen in the next 90 days. Therefore, the best evaluation point is at 180 days. This does not mean this is when results are maximized, because results will continue to increase after 360 days (12 months) and beyond. It’s just a good evaluation point and allows enough time for the proven to work system to fully set in. If the system/strategy/process is not given at least 180 days to work it’s not been given enough time to evaluate its effectiveness and ROI.

The first 60 days – 1/3 power

In the first 60 days virtually all the website’s traffic will be from the Top Placement Ads™ (sponsored ads) because there is very little visibility/rankings organically yet via the Natural Listing Ad™ work and the Retargeting list is very small. This means the strategy/system is essentially running at one third power. Even then, the Top Placement Ads™ have not been fully optimized to drive the most convertible traffic and the website has not been fully optimized to convert the traffic at the highest rate.

The next 60 days – 2/3  power

The next 60 days start getting exciting as the Top Placement Ads™ really begin to generate results as they’ve had time to be highly optimized. Also, the retargeting list now has over 2 months of visitors captured that are beginning to revisit the website and convert. Plus, the Natural Listing Ads™ are beginning to take hold as the organic traffic begins to start coming into the website and converting. At this point the system/strategy is at two thirds power as the organic and remarketing traffic is still minimal but it’s beginning to positively impact results.

120-180 days – full  power!

From 120 days to 180 days the Top Placement Ads™ are extremely optimized and performing well, the Natural Listing Ads™ continue to drive more and more organic traffic and the retargeting/remarketing list begins to grow quite large. At this point visibility is high. Plus, click through rates have been optimized to capture the most traffic and the convertibility of the website and landing pages are high since there’s been time to fully optimize them. At this point the system/strategy is fully up and running and should be generating a positive ROI.

Beyond 180 Days

180 days is just the minimum time the system should be given before being fully evaluated. It’s NOT the end of the system. They strategy/system is a long-term strategy and will generate more and more results over time. Visibility will increase for other search terms, click through rates will  continue to improve and conversion rates will continue to climb. This will reduce your cost per sale and increase your return on investment over time.

Traffic over time

ROI over time