A window treatment specialist that uses Marketing 360® got a logo design that perfectly explains their unique value proposition (UVP).

At Marketing 360®, we have many case studies demonstrating the effectiveness of our conversion-based websites.  These websites are the crux of online marketing, so they are – of course – where the action is.

Often overlooked in this analysis is humble logo design.  Colorful and catchy, logos tend to take a secondary role to the communicative power of a website landing page.

However, when used correctly, a logo can be effective at communicating the business’ value offering.  In fact – when done with expertise – a logo can communicate that vital message as effectively as any other content.

Case in point is Las Vegas window treatment specialist.  How does this service differ from walking into Lowe’s?  They come to you.

Their logo makes this clear:

There is really an incredible amount of information packed into this logo.  It not only explains who they are and what they offer, but also explains their competitive advantage.

This logo design has helped them towards some strong early conversion results, with a 5.80% overall conversion rate.

With so much going on with website designs, social media, and content marketing, the simple logo design can get overlooked.

Don’t make that mistake.  A logo that communicates your value proposition can be one of your most effective pieces of content, as this business discovered.

Learn more about logo designs for business.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.