Google Cares About Relevance

Due to the amount of advertisers and the amount of advertising space, Google has implemented an ad rotation algorithm. Remember that search engines, like Google, only care about providing the most relevant information or search results to their users. If their search results are not up to par, they lose users to other search engines; and potentially billions of dollars. Therefore, if Search Engines like Google care about relevance, so do end-users. Imagine yourself doing a search on Google, you want to find what you are looking for immediately & you want the most relevant search result to appear at or near the top. When you’re new to advertising, Google will give your ad opportunities to show up on the top page in conjunction with established advertisers but during this time they are making sure you’re a real, legitimate company, and that your ads are relevant to their customers. Not to mention, Google is in the business of making money, so they are going to show the most seasoned and profitable ads first.

The Importance of Time and Data – Constant Analysis!

Because you are a brand new advertiser, it takes a little longer to break into the top placement rotation. That’s where we come in, as a Search Engine Marketing Company! Through the Top Placement Ad Program, we are able to optimize your campaign, increase your ad relevance, earn the highest quality score (by building landing pages, a/b testing ad copy, negative keyword analysis, etc) and ensure that your ad shows at the top of the Google search 100% of the time. This is an ongoing optimization process and it’s difficult to make predictions about campaign performance when we have less then 30 days of data. However, once we reach 60 days in the campaign this allows us the opportunity to do a deep review of overall performance – during this time the obvious goal is to achieve conversions and drive customers through your door. However once we reach 60 days we will be able to easily spot trends and make extreme optimization changes to your campaign.

We’re half way there!

While we don’t have a crystal ball and can’t make predictions, we can move the probabilities in our favor from day one and substantially decrease the timeline to reach optimal results; we know our 180 day system works.  In addition to Top Placement Ads, we are also working on your Natural Listing Ad campaign which includes; search engine optimization efforts and on-site conversion optimization. This is a longer term process which is why we pair it with the initial results we see with our Top Placement Ads. When both of these systems work in conjunction with each other, we see results every time!