At Marketing 360®, we often refer to our marketing solution and software as turnkey.  But what does that mean?  Here’s a quick overview.

What a Turnkey Marketing Solution Is

The turnkey aspect of our marketing solution has two main parts.

The first is the analytical software, which includes email marketing and CRM software.

Out of the box, we are able to add assets from Google, Bing, all social media platforms, and (soon) Amazon.  This gives you one interface to track all your marketing data.  It looks like this:

There are 5 main channels that cover your paid advertising, organic earned traffic, retargeting ads, social media ads, and direct/brand/referral sources.  You can drill into each of those to get full analytical details.

Here’s an overview of the platform:

You don’t have to do anything with this software except login and navigate.  If you need help, you can call your marketing executive, CRM or reputation management consultant.  That’s another part of how this solution is turnkey – live help ready when you need it.

The second part of the turnkey solution is our UXI® design templates.

These templates have the fundamental layout and design schemes we’ve tested for conversion rate optimization.  We’ve already done (and continue to do) many tests so we can apply certain elements we know convert visitors.

With these templates, we don’t have to start every design from scratch.  We use the template you choose and which we agree will work best for your business, then design it with your branding and content.  Instead of taking months, it takes weeks.

Here are some strong lead-generation website design examples.

These tools are as close to out of the box turnkey as you’ll find for small business marketing.

What a Turnkey Marketing Solution Is Not

To have the right expectations, it’s as important to understand what a turnkey marketing solution isn’t as what it is.

The software and design tools are turnkey.  But your marketing strategy is not.

This is an important point because often people looking for a turnkey solution hope to find something they can turn on, set, and forget.  They want automatic marketing.

However, most businesses have too many unique needs for their strategy to work from a template.  Goals vary a great deal from business to business, even if they are in the same vertical.  Both the way tactics are chosen and how they’re executed must be tweaked for each business.

No two businesses are exactly alike, so neither are their marketing plans.

At Marketing 360®, you have a trained marketing executive ready to work on your marketing.  Meet a few of our execs as they discuss what it takes to do the job:

The marketing executives at Marketing 360® are the marketing arm of your business – they’re a partner.  This is a relationship that grows and a process that evolves.  This service exceeds the definition of turnkey.

However, this person is a trained digital marketing expert, already certified on the major marketing and advertising platforms.  They are prepared – from day one – to do the heavy lifting on your behalf, and they will manage the day in day out work of your marketing.

But they do best in a true partnership.  Every business owner must be prepared to understand how their marketing is going – that’s what the software is for.  There is no such thing as set and forget once you put things into action.

As Turnkey As Marketing Gets

Is there really any such thing as a complete, turnkey marketing solution?  Something where you input what you’re selling and who you’re trying to reach, then push a button and let it run?

Someday the algorithms that control much of our online content may have this capability.  The question of how they’d handle competitive parity is another story (how do businesses compete if they’re all pressing the same button?).

However, today there are only certain aspects of digital marketing that are turnkey.  The software and design tools of Marketing 360® can shoot you out of the gate in no time.

But developing the strategy that makes those tools effective still requires human expertise, intuition, and patience.  That’s why we created a hybrid solution.  Turnkey digital tools to maximize efficiency, and trained professionals to guide the process.

That’s as turnkey as a marketing solution gets.  Perhaps it’s as turnkey as one should ever be.