Super Bowl Promotions to Attract Business
Are you prepared to make the most of one of the largest sporting event of the year? Super Bowl LI is on February 5th and it’s not too early to begin planning how you will attract fans to your place of business. Sports lovers and non-sports fans alike get together to enjoy the big game and everyone likes to go out and eat and drink with friends. In fact, according to the National Retail Federation, Americans spent over $15 billion during Super Bowl 50, spending, on average, around $80 per person.
As a restaurant owner, you need to be prepared to take advantage of this event and the Marketing 360 Payments team has compiled some tips to make the most of Super Bowl LI:
Offer Super Bowl Specials and Discounts
This includes having some food and drink items on the menu that are themed for each team, offering food & drink specials when certain things happen during the game (touchdowns, etc.), or having a social media contest and offering free food/drink to the customer with the best Super Bowl themed photo at your restaurant!
Be Commercial-Friendly
In order to attract every potential customer, turn up televisions loud enough to hear the commercials. This is an easy way to engage non-football fans during the game, and keeps everyone happy.
Throw an After-Party
Most people stay out and continue celebrating even after the game is over, so have an incentive for customers to stay and enjoy themselves at your restaurant. Some ideas for this include a karaoke night, holding a raffle for which customers need to submit their email addresses or “Like” your Facebook page, or offering a discount on food/drinks for after the game. Any
Promote your restaurant!
Seems simple enough, but it is so important that it is worth stating. Be sure to promote your restaurant’s specials on social media (Facebook, Twitter, Instagram), through traditional advertising, and by posting flyers around town. Marketing 360 Payments offers integrated products for your point of sale system that can help you manage marketing and social campaigns and collect customer information.
Ready to see how we are making business richer? Schedule an appointment with your Marketing 360 Payments representative today to learn more about how we are making business richer!
