Content is royalty when it comes to organic search engine optimization (SEO).

It’s often been referred to as King.  If you want to rank for a keyword phrase, you have to use that keyword within your website content.  You need links both within your site and linking back from other authoritative domains.  You need your domain to be updated and have strong user engagement.

This is all still true, but it might be somewhat misleading to say the content itself is King.  Today the real Kings are online users.

In other words, what you need is content that truly engages and helps the people who visit your website.  More than anything, that’s what Google is looking to rank.  If people engage with your content, take the time to read and watch videos, and even share it on social media, your organic rankings will rocket to page one.

That’s the idea behind creating monster pages through our Natural Listing Ads® (NLA) program.  Simply put, these are SEO landing pages that take a topic of expertise for the business and create a comprehensive informational page Google loves.  Here’s the breakdown:

The keys to success are keyword use, keeping the content updated, links, and users metrics (page engagement, social media sources).

It works.  Here’s proof.

Case Study:  Monster Pages Improve Organic Rankings

The creation of SEO Monster pages does improve ranking, as this eCommerce site selling customer screens shows.

We created two SEO landing pages for their prime product keywords.  With a 90 day period comparison, here’s there results:

An improvement for all keywords.  “Retractable screen doors” as a keyword jumped the most, thanks to this screen doors information page that included a video of this product.

Over time, we’ll add and update content on this page to make sure it stays relevant.

After all, you have to take care of royalty.  Especially when it’s delivering 37.5% of your conversions.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.