This Marketing 360® HVAC and Plumbing client shows how a professional website design improves conversion rates.

Sometimes, we still talk to business owners that don’t get it.  They think their website design is like a trusty wrench that got passed down from their grandfather.  It’s old, reliable, gets the job done.  If it ain’t broke, don’t fix it.

Often, they don’t realize how much an outdated design is costing them.  We talk a lot about how today, websites are the first impression a business makes on a lead.  People look for professionals they can trust.  They want established, reliable services that can back up their claims with clear, straightforward information.

This first impression is largely formed in the first few seconds of a visit.  Considering this, you can understand why this HVAC company’s website redesign made such a difference in conversions.

Out With the Old

This business flat-out had a bland, outdated website design with no aesthetic appeal whatsoever.

This pitiful specimen was once a decent site – before the world knew who Monica Lewinsky was.  The lack of color makes it hard for eyes to track to important content.  There are special offers and calls to action, but they are easy to miss.  The lack of imagery makes this site kind of repellent – you just want to hit the back button.

In With the New

As a Marketing 360® client, this business got a website design on UXI®.  It speaks for itself:

This new design not only makes it far easier to navigate the site and make contact, it just looks better.  It makes a far better first impression, drawing your eyes in with images and colors.  The content is nicely broken out, making it easier to read.   The professional look makes the business look established and professional.

The Results

Did the site redesign help?  Yes.  Right away.

In the first month a conversion spike:

A huge jump in organic traffic:

A dramatic increase in conversion rates (they were in the gutter) with a massive decrease in cost per conversion:

These positive trends continue as the new design improves traffic, gets higher rankings, and does a better job of persuading visitors.

A lead-generation website is a tool, but it’s not your trusty wrench.  You need to keep it modern and professional so that’s the impression it makes on visitors.

Design matters.  This amazing jump in conversion data proves it.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.