Customer reviews are a hot marketing channel right now.  Here’s a case study that shows how you can build up your review profile fast.

With the new advertising channel of Google Home Service Ads and services that quantify reputation like Top Rated Local’s rating score, online reviews are now must have marketing material.

It’s not just that consumers today turn to reviews as a reliable way to evaluate a business.  Review content is becoming a factor in how search engines rank businesses.  A lack of reviews is a serious gap in your content that will cost you exposure and leads.

There are a number of business verticals where customers are proactive about leaving reviews, with restaurants being by far the most reviewed type of business.

But many other businesses suffer from the problem of an uneven review profile.  That is, the only customers who are motivated to leave reviews are those who have a complaint.  To get to the happy majority, the business needs to make a proactive effort to get people to comment.

One of the most effective ways to do this is using a follow-up email.  Here’s a case study that shows how an independent insurance agent got nearly 100 positive reviews – almost overnight.

Case Study:  Would You Recommend Us?

Marketing 360® has an effective tactic for using emails to gain more reviews using an email list of existing clients.

The email template asks a simple question that leads to two courses of action.  Here is what the email looks like:

When someone clicks “no”, it leads to a short feedback form where they can provide comments on what the problem was.  When they click “yes”, it goes to the Top Rated Local page where people can leave a review.  The link can go to any review site where the business wants to build its profile.

The response to this email was incredible.  It had a 52.14% open rate, and from that 50.92% of people clicked on a link:

These are almost unheard of response numbers in email marketing.

This email captured nearly 100 reviews from happy clients in just a matter of days.

Clearly, this insurance agent has a lot of happy clients.  The problem was nobody was sharing their experience in online reviews.

This email was a gentle nudge, a polite request to say something that helps show the excellent service this agency provides.

A lot of people stepped up when asked.  Now when prospective clients check out this business, they’ll see that this firm’s stellar reputation is confirmed.  Real customers clearly appreciate their work.

That’s powerful – and necessary – marketing content.

If you’re struggling to get enough positive reviews for your business, contact us to set up this type of email campaign.  Sometimes just a nudge can have a big impact on your marketing.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.