This Milwaukee florist got a nice boost in brand awareness and conversions by using bumper ads on YouTube and Facebook.

If you’ve been in business since 1901, you might think you’d have a tried and true way of marketing and advertising.  Stay the course would be an easy mode to hold on to.

But then again, if you thought that way you wouldn’t stay in business for 116 years.

Welke’s of Milwaukee started in 1901, and they’ve been a mainstay because of their willingness to stay ahead of the curve with marketing.

Today, they have a thriving eCommerce business that makes it easy for people who need flower delivery in the Milwaukee area to order online.  They just about own organic listings for flower delivery keyword phrases in their area, with a wide range of florist keywords on page one:

These page one rankings (Natural Listing Ads – NLA), along with direct brand traffic, account for about 95% of their conversions:

So Welke’s keeps supporting what works while making the smart marketing move to re-invest in a new tactic – ahead of their competition.

Bumper Video Ads on YouTube and Facebook

With a keen sense of how online consumers behave, our Marketing 360® marketing exec and Welke’s decided to enhance their online video efforts.

The goal was to create more brand awareness and increase website traffic.

At first they thought they’d tell a story in a two minute video.  But they wondered, who’s going to watch a two minute video about a florist?  This didn’t fit their goals.

Then they thought about a 30 second commercial.  But they also wanted to run these videos on Facebook Ads, and 30 seconds on that platform is an eternity.

They found a solution with Bumper Ads, an ultra-brief format that only last 6 seconds.

This is so simple you might overlook it – except you can’t.  The nice thing about bumper ads is that they can’t be skipped.

#lovedelivered got the message across.  The boost came right where they expected it, in their overall branding and SEO traffic:

Despite adding this tactic, their overall cost per conversion remained consistent.  The boost in sales is crystal clear, however.

An increase in sales of $67,854 over the same time last year, with a big part of that push coinciding with running these ads.

Every year, this florist finds a way to grow.  They stay ahead of the curve, ahead of their competition.

Add it up, and it’s the kind of execution that keeps a business going for over a century.

*Results are based on past client performance. Individual account performance may vary. Results are not guaranteed.